What we've been up to lately...

It's not over yet, but this year has gone by FAST. (My New Year's Resolutions will be to publish blog updates more frequently than every 6 months 🙃and to be more social in the metaverse (or at least hire someone to fake it for me 🤷‍♀️). )

In the past six months, we've learned A LOT and are excited to give you a peek behind the curtain...

We've brought in hundreds of new members, subscribers, and paying customers, growing by an average of 36% each month. We conduct several new experiments and dozens of informal customer interviews every month to validate & adjust our roadmap.

The two following learnings are guiding our next steps:

1. the technology isn't important YET... so we temporarily paused app development (and our exciting plans with AI, APIs, and all the things) and went 100% no code to shift gears towards removing the biggest bottlenecks to scaling our service to more people

2. our customer's top concerns are being victims to flakiness, awkwardness, tedium, or rejection, and optimizing for quality over quantity via a fee-for-service model is appropriate at this stage and potentially critical for Refrosh to work

3. even though we have an average email open rate of 38% and click-through rate of 18%, email is an unreliable communication channel

4. organic marketing is working, and we have a plan to scale our approach

In the past two months, we doubled down on no code & have just released an early adopter paid subscription offering, 2-way SMS communications, post-event feedback automation, packaged deals, and strategic programs for event organizers and residential communities.

This is just our no-code starting point though. We plan to scale activity & event options to include the plethora of interesting things happening in the community, as well as more exclusive events with partners, and more. We've worked with the following partners over the past summer and are eager to establish more strategic relationships with venues, organizers, and residential communities to help them catalyze their communities with authentic connection.

It's been a really interesting summer & fall, with the reopening of most venues, Facebook's bet on the metaverse and the swell of investment in crypto & decentralized technology.

We're following these trends closely, but not so closely that we stray from our mission to connect people for friendship IRL. That's our north star.