Friendship: The Key to Higher Lease Renewals

For property managers and community directors, boosting resident retention is about more than amenities or trendy layouts. True resident loyalty — and higher lease renewals — come from creating a place where people feel connected and valued. When residents form friendships within their community, they’re far more likely to stick around. In fact, a RealPage study revealed that residents are 8% more likely to renew if they’ve made even a single friend in their building. These connections build loyalty, satisfaction, and even create brand ambassadors who help attract future residents.

Why Friendships Matter for Retention

The relationship with residents doesn’t end when they sign the lease; it’s just beginning. Residents who feel a sense of community and connection are happier and more likely to stay. With online reputation playing a big role in today’s market, communities that foster real connections benefit from better reviews and stronger brand loyalty. In fact, 84% of consumers trust online reviews as much as personal recommendations, so satisfied residents who feel connected can greatly boost a property’s reputation.

Simple Strategies to Build Resident Bonds

Building friendships in a community doesn’t have to be costly or complex. Here are some simple but effective ways to help residents connect:

• Host Regular Socials and Events: Monthly gatherings like “Wine Down Wednesday” or game nights create a relaxed atmosphere for neighbors to meet.

• Support Resident Clubs: Interest-based groups such as jogging clubs or book circles make it easy for residents to bond over shared passions.

• Use an Online Portal: A resident portal fosters communication, allowing neighbors to share updates and organize their own meet-ups, creating an online community hub.

  
  

While these ideas can work, organizing them can be time-consuming. Invited makes it easy to create these bonds, handling the details and taking the load off your staff.

Invited: Simplifying Friendship-Building in Your Community

Invited is an app that makes building connections in residential communities simple and enjoyable. Think of it as your community’s “friendship concierge.” Here’s how Invited brings people together seamlessly:

1. Curated Small Group Events based on resident interests — from fitness to board games — making it easy to connect.

2. Friendship Concierge Service that handles planning and introductions so residents can focus on enjoying the experience.

3. Ongoing Communication through group messaging to keep connections growing.

With Invited, your residents gain an automated, community-focused solution that builds loyalty and enhances the resident experience — without extra work for your team.

Ready to Build a Connected Community?

Creating friendships within your apartment community is one of the best ways to boost satisfaction, loyalty, and renewals. Let Invited make it effortless.